![]() Business official account is intended to communicate information and messages of the media, government, enterprises, and other organizations to the subscribers and public, to provide online commerce and Wechat payment to the consumers, to recruit staff, and to do online customer services.Īfter deciding which of the above two types of Wechat Official Account to use, it is still further required to choose one from the following three types:.Individual official account is intended to communicate information and messages of the individuals, media, government, enterprises and other organizations to the subscribers and public.Wechat official account features with two types: individual and business official account. Oh wait, there are indeed different types of Wechat Official Account, and which one to use? Now we get to know how Wechat Official Account works, next step is to register one. Which type of Wechat Official Account to use According to Tencent’s Q2 2015 report, WeChat messaging app now has 600 million MAUs, compared to 900 million MAUs of WhatsApp in the same period in the whole planet, while Wechat was only firstly released in January 2011.Ģ. ![]() Over half a billion people use WeChat, which is a mobile text and voice messaging communication service developed by Tencent, one of the three internet giants “BAT” in China, and is one of the largest standalone messaging apps by monthly active users (MAUs). In this article, we will start with introducing Wechat, Wechat Official Account, and how to apply for a Wechat Official Account for your organizations. Today we will introduce one of the most popular social media in China: Wechat. However, there is no Google, no Facebook, no twitter, no YouTube, … How do you reach these “netizens” then? At Goglo, our local talents can help you to identify the right target group, select right local social media, and efficiently engage your target group within these platforms. China‘s internet population in 2014 hits 649 million, 86% on phones, which is almost the total population of Europe.
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