![]() So Jobs demanded that everyone turn off their devices or he wouldn’t be able to do his demos. In this keynote, Jobs was reaping what Apple’s policy had sowed: Everyone brought their own Wi-Fi based tethering product, and the entire room was swamped. Even the pumped-up crowd of Apple fans-keep in mind, Macworld Expo keynotes weren’t populated by press types or developers, but regular ticket-buying members of the public-were bored. I declared it the “good to go” edition when it shipped in September.) A lot of keynote space was devoted to demos of various apps-Office 10, Warcraft III, InDesign-running on OS X.ĭemos make a keynote dull, but the 2001 New York keynote went off a cliff when Apple’s Jon Rubenstein took seemingly forever (“ten minutes… feels like about nine minutes too many,” wrote Michaels) to make a labored explanation of the “megahertz myth”-that the PowerPC processors driving Macs could do more work than Intel processors running at the same speed. Version 10.0 was slow and not really ready for primetime, but OS X 10.1 promised to be a lot better. (The iPod was a few months away from making its debut.) In those days, one of Apple’s largest challenges was getting the existing Mac user base fired up about OS X. It’s unclear whether Apple intended for there to be more products to show off that ended up not being available at the last minute. The truth is, the 2001 Macworld Expo New York keynote was boring. And by ‘shade,’ I mean the camera.īut at least that moment was exciting. Here’s Steve, getting ready to throw major shade at Ken Bereskin. Image Capture lost its moment in the sun. Steve later checked in with Bereskin, asking him if he’d gotten it working, only to be told that the camera’s batteries had popped out on impact. And Steve grew increasingly frustrated, finally tossing it off the stage to OS X product marketing guy Ken Bereskin, who had shouted instructions about how to turn it on at Steve from the front row. Unfortunately, the digital camera didn’t turn on. Image Capture is still with us today, and yes, if you attach a digital camera (or plug in the card from a digital camera), you can import media with Image Capture. “That time when Steve Jobs threw a digital camera” actually came during a demo of the Image Capture utility, which was added in Mac OS X 10.1. I’d say this has turned out to be accurate. Instead, there’s a good chance that the defining moment of the Wednesday keynote could be the sight of an irritated Jobs tossing a digital camera to an unseen assistant after the confounded thing-the camera, that is, and not the assistant-failed to cooperate in a demo of OS X 10.1’s new built-in support for digital cameras.” “When folks file away Macworld Expo 2001, New York Edition, into their noggins, the lasting image probably won’t be Steve Jobs pointing with pride to the new QuickSilver G4 casings or developer after developer taking the stage to sing the praises of Mac OS X.
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